Meet alumnus Robert Parungao: Finding video games rife with stereotypes



Kung fu warriors and faceless, yellow-skinned victims are two prevalent images of Asian males found in top-selling video games, according to a University of British Columbia student researcher.

Robert Parungao, who graduated from UBC with a BA in Sociology, spent eight months analyzing the storylines and characters of four popular video games, finding stereotypes generally condemned in other entertainment media. “These images have gone unchallenged for the past 20 years or more,” says Parungao, who completed this eight-month analysis for his honours thesis.

Asian characters as Antagonists

Parungao’s analysis found Asian characters are consistently modeled on antagonistic stereotypes, such as kung fu warriors or faceless, yellow-skinned victims. “I think that, in many ways, they’re saying what a lot of people want to be hearing, because society has that inherent racism still, that’s kind of masked.”

The video game industry currently generates more than US $30 billion a year in worldwide sales, surpassing the motion picture industry in profits. In Canada, 35 per cent of households — and nearly 50 per cent in the U.S. — own a video game console.

Robert’s Research of Popular Video Games

For his study, Parungao looked at four titles that span two decades of video game design — Kung Fu, Warcraft 3, Shadow Warrior and Grand Theft Auto 3. He analyzed the storylines and characters, and spent 100 hours playing the games.

Grand Theft Auto has been a best-selling franchise for more than 10 years, says Parungao, and features non-white characters that are mainly triad members, yakuza gangsters, Latino gangs, or black hoods. “These stock characters are seen in a lot of games and function as narrative obstacles to be overcome, mastered or ultimately blown to smithereens by the white hero.”

Further, Parungao says games designers like to use a mix-and-match grab bag of Asian stereotypes that are often nonsensical. “The villain in Shadow Warrior goes by a Chinese name, Lo Wang. But when he fires his rocket launcher at his enemies, he screams ‘Just like Hiroshima.'”

Video Games Behind the Times in Cultural Sensitivity

Parungao believes video games have not kept pace with the changes seen in other entertainment media. “Film and television come under greater critical scrutiny, so civil rights and minority groups can voice their concerns and effect some change,” he explains. “But video games have generally been seen as kids’ toys. There aren’t the same mechanisms or critical forums to encourage game designers to evolve.”

Parungao says he believes that video games as an interactive media have a far greater impact than movies or sports, which are passive and observational.”It’s very different for a 15-year old boy to see stereotypes in a movie like ‘Breakfast at Tiffany’s,’ where Mickey Rooney plays a bucktoothed Japanese character, versus entering the world of Grand Theft Auto, where you can walk into Chinatown and start mowing down Chinese gangsters with an AK-47.”

“I hope to continue looking into ways to improve video games because they’re fun and I’d like to see them turn into positive media instead of negative ones.”